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In this tutorial, Sandy Ries, Chief Encouragement Officer at Get Fully Funded, emphasizes the importance of properly thanking donors as a crucial part of fundraising for new, young, and small nonprofits. She points out that many organizations fail to deliver thoughtful thank-you messages, resulting in a flat and unengaging experience for donors. Ries asserts that the acknowledgment of a gift is incomplete without a genuine expression of gratitude. As a practical tip, she advises against starting thank-you messages with the standard phrase "thank you," suggesting instead to begin with a more surprising opener to enhance donor engagement. Overall, the essence of the message is that effective thanking can significantly impact donor relationships.