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In this tutorial by Trevor Bragdon from Seven Figure Fundraising, the focus is on crafting an effective five-sentence thank you letter. Great thank you letters accomplish two main goals: expressing gratitude for the donor's gift and reminding them of their reasons for giving. Many letters fall short by lacking personalization and feeling corporate or distant. To create a warm, engaging thank you, Bragdon introduces a template used in their fundraising workshops, which is built on a storytelling framework called "look back, look down, look forward." The first sentence should begin with thanking the donor to capture their attention immediately.