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In this tutorial by Trevor Bragdon of Seven Figure Fundraising, the focus is on crafting an effective five-sentence thank you letter for donors. Great thank you letters should achieve two key objectives: expressing gratitude for the gift and reminding the donor of their reason for giving. However, many thank you letters can feel impersonal and distant. To combat this, the tutorial introduces a template called the "five sentence thank you," which utilizes a storytelling and pitch framework known as "look back, look down, look forward." The first sentence should begin with a heartfelt thank you to ensure immediate acknowledgment of the donor’s generosity.
