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In this video, Trevor Bragdon from Seven Figure Fundraising discusses the Five Sentence Thank You Letter as an effective fundraising tactic. He emphasizes two key components: thanking the donor for their gift and reminding them of the reason for their contribution. Bragdon notes that many thank you letters lack personalization and can feel corporate. He introduces a template taught in fundraising workshops that promotes a warm and personal tone, using the storytelling framework of "look back, look down, look forward." The first sentence should express gratitude to the donor right away, setting the stage for an engaging thank you message.