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Trevor Bragdon from Seven Figure Fundraising shares a five-minute fundraising tactic focused on creating effective thank you letters. He emphasizes that a great thank you letter needs to achieve two main objectives: express gratitude for the donor's gift and remind them of the reason behind their contribution. Often, thank you letters lack personalization and can feel corporate or impersonal. To counter this, Bragdon introduces a template taught in their workshops called the "five sentence thank you," structured around a storytelling and pitch framework called "look back, look down, look forward." The first step is to start with a direct thank you in the initial sentence.
