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In this video tutorial, Trevor Bragdon from Seven Figure Fundraising shares a five-minute fundraising tactic for writing effective thank you letters. A great thank you letter should accomplish two goals: thanking the donor for their gift and reminding them of the reason for their contribution. He emphasizes that many thank you letters can feel impersonal and distant. To address this, he introduces a template called the "five sentence thank you," which uses a storytelling framework: look back, look down, look forward. The first sentence should express gratitude directly to the donor, ensuring a warm and personal touch right from the start.
