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In this tutorial, we explore strategic alliances, which are voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video highlights the increasing trend of firms forming these alliances to enhance strengths or offset weaknesses. It addresses key questions such as what a strategic alliance is, why firms choose to form them, the major types of alliances, and notable examples from the business world. The first section defines strategic alliances and notes their growing significance in corporate strategy over recent decades, indicating a substantial rise in their implementation.
