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In the video, Chris Bellis from the Sponsorship Collective argues that the traditional sponsorship proposal is outdated and ineffective. He notes that brands have recognized this for about 20 years, while many sponsorship seekers continue to rely on this obsolete method. Bellis challenges the notion that successful sponsorship is merely about creating extensive proposals with tiered packages and logo placements, asserting that this approach leads to proposals being ignored. He emphasizes the need for a new strategy in sponsorship that moves beyond the old model, which he claims is no longer relevant in today's market.
