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Evan Brown, a technology and intellectual property attorney, discusses the importance of contracts when hosting a conference or online event. Key elements to include are the presenter’s obligation to attend, presentation topics, duration, and possible payment. He emphasizes addressing intellectual property issues, particularly the right of publicity. This is crucial for marketing and promoting the event, as you will likely want to use the presenter’s name and image in promotional materials, such as social media posts. It is essential to obtain a release from the presenters to authorize the use of their likeness in these contexts.