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To gain exposure for your business, securing media coverage through a well-crafted press release is essential. Effective press releases can announce grand openings, new products, record-setting sales years, new locations, or special events. It's critical for business owners to master the art of writing press releases that attract media attention and lead to actual coverage. To ensure readability, format your press release by typing it double-spaced on white letterhead, including the contact person's name, title, company address, and phone number in the upper right corner. Begin with "FOR IMMEDIATE RELEASE" in capital letters on the left margin, followed by a centered, bold headline and an optional italicized subtitle for further clarification.