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The tutorial begins with the speaker's experience in corporate strategy, highlighting past challenges in preparing competitor analyses from public company financials. Initially, they attempted to copy and paste data into Excel, but it resulted in a messy format. Instead, they downloaded the 10-K reports and manually keyed in the data monthly. The speaker promises to demonstrate three methods for importing public company financial data into Excel and encourages viewers to comment on additional Excel help they might need. The session starts with research on Microsoft and accessing the company's investor relations page, specifically looking at the 2021 annual report.