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The third KPI is the proposal conversion rate, a percentage indicating efficiency or success in converting proposals into business. For example, if your current conversion rate is 30%, this serves as a baseline for improvement. To enhance the rate—aiming for 30%, 40%, or even 50%—you need to assess whether to improve the quality of your proposals or the prospects you're targeting. Focusing on these aspects can increase your chances of success with each proposal, thereby improving your overall conversion rate.