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In this tutorial, the speaker discusses creating effective business proposals essential for sales growth. They emphasize the importance of proposals as a bridge between marketing and sales, and introduce the concept of using a custom client portal on a website, complete with a downloadable contract. The speaker mentions utilizing website platforms like Wix and Squarespace, specifically highlighting their experience with Squarespace. They demonstrate how to add new pages to a website, showcasing a recently added page for a client that includes a custom video and a floor plan designed by an architect. This is part of their strategy for crafting impressive proposals.