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The speaker shares their experience in corporate strategy, emphasizing past challenges with importing competitor financial data into Excel from public company financials. They initially attempted to copy and paste data but found it messy, leading to a method of downloading 10K reports and entering data manually. The tutorial aims to demonstrate three effective methods for importing public company financial data into Excel. The presenter encourages viewers to engage by commenting on their Excel needs and subscribing to the channel. The first method involves researching Microsoft's investor relations and accessing the 2021 annual report for financial data.