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In this video, Scott Owen of Cruz Consulting defines a convertible promissory note as a debt instrument used by investors or lenders to provide early-stage startups with capital. This tool is particularly common in seed or pre-seed stages when a company's valuation is uncertain. A key feature is the conversion cap, which establishes the equity value the investment will convert into if a subsequent funding round occurs. Additionally, convertible promissory notes can also be employed in bridge rounds when a company, not performing exceptionally, seeks more funding from existing investors due to difficulties attracting outside capital.