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As a beginner in Google Ads and AdSense, the speaker is seeking guidance on creating client proposals. The key steps include finding leads to generate client interest, then introducing oneself in the proposal. The proposal should outline the scope of work, fees, and any available social proof, like results from past campaigns, while maintaining confidentiality. It's recommended to avoid disclosing specific client names and sensitive details; instead, generalize the information (e.g., referring to types of businesses without naming them). This approach helps maintain professionalism and client privacy.
