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In this video tutorial, the importance of proposals in obtaining more photography clients is discussed. It provides a step-by-step guide on creating a proposal and contract, using a specific template that helped the presenter secure over 50 product photography clients during the pandemic. The tutorial emphasizes that proposals are not just for photographers but apply to any service-based business. It underscores that without a contract, there is no project or deal, as a proposal formalizes client discussions and secures commitment with a signature. Overall, proposals are portrayed as a crucial element of the sales process, necessary for finalizing agreements with clients.