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In this tutorial, Devon Dean from ProjectManager.com explains how to effectively sell a project through a project proposal. He emphasizes that successful proposals rely heavily on interpersonal communication, rather than just the strength of the document itself. Dean suggests that project managers, sponsors, and champions must actively engage with decision-makers to advocate for their project. He advises using these interactions to refine the proposal and better understand decision-makers' perspectives and needs. Ultimately, he underscores that strong relationships and proactive lobbying are crucial for securing funding and resources for the project.
