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In this video, Andrea Leigh, Vice President of Strategy and Insights at Ideoclik, discusses margin guarantees, responding to frequent client inquiries. A margin guarantee involves providing Amazon with guaranteed funding to achieve a target Profit Per Mille (PPM). If Amazon needs to price match and it affects their PPM target, the seller would owe the difference, resembling a co-op agreement that protects Amazon from price matching losses. Leigh encourages viewers to consider several questions when evaluating these agreements, including assessing their level of risk.