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In this video tutorial, Salvador from the Crowdfunding Demystified channel discusses an effective nonprofit fundraising strategy focused on utilizing social media to convert strangers into donors. He introduces the concept of the "fundraising funnel," which is visualized as a three-dimensional triangle that narrows from a broad audience to committed donors. Salvador explains the process of engaging potential supporters and guiding them through different levels of the funnel, detailing what each stage entails for nonprofits. The video aims to provide a proven method for enhancing fundraising efforts and increasing donor engagement.