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In this tutorial, Sharon Batsch from @ease discusses the significance of managing donor data effectively. She highlights the importance of keeping donor information organized, emphasizing the benefits of accessing a well-maintained database. Sharon shares insights on identifying key donor segments, such as regular, high-quality, and lapsed donors. The conversation includes practical tips for utilizing donor data to enhance engagement and support fundraising efforts. Despite some audio quality issues, the discussion remains valuable for anyone looking to improve their donor management strategies.