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Writing a press release is crucial for your promotional campaign, as it can determine your chances of gaining press and radio coverage. This tutorial will guide you on crafting an effective press release. Recognizing the challenges musicians face in self-promotion, the video emphasizes the importance of this release in your marketing strategy, as it represents you and your product. Begin by gathering all necessary information, including your artist bio, which should be summarized into bullet points. Additionally, obtain a private streaming link for your release, ideally via SoundCloud, to facilitate easy access for journalists and producers.
