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In this video tutorial, Chris Bellis from the Sponsorship Collective discusses the obsolescence of the sponsorship proposal, asserting that brands have recognized this for two decades. He emphasizes that the outdated practice of crafting lengthy proposals filled with tiers and logo placements is ineffective. Instead, he advocates for a new approach to sponsorship that doesn’t rely on proposals. Bellis highlights that while many sponsorship seekers continue to use the old model, successful sponsorship practices diverge from this method, suggesting that innovative strategies are necessary for effective engagement with brands.