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Dr. G introduces a tutorial focused on creating a research proposal for a semester study in marketing. The session will first review the importance of developing research questions, which should be established before drafting the proposal. It will then cover essential components of a strong research proposal, emphasizing the need for a defined project topic. Key elements to include are the background of the study, highlighting what inspired the choice of topic, whether it involves a particular business or product. Participants are encouraged to articulate the context and significance of their research area as they prepare their proposals.