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In this tutorial, Dr. G addresses marketing researchers about creating a research proposal for their semester project. The session begins with a review of developing research questions, emphasizing their importance before drafting a proposal. Key components of a good research proposal are discussed, including the necessity of providing background information on the chosen topic. This background should explain the motivation behind selecting the topic, whether it relates to a specific business or product of interest. Researchers are encouraged to define their project topics and to create comprehensive proposals that reflect this foundational understanding.
