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This video tutorial demonstrates how to use Excel for calculating marketing and sales conversion rates, cost per lead, and understanding costs per conversion. It also guides viewers on developing a marketing budget based on sales goals for the upcoming year. The tutorial includes a visual of 2014 sales conversions, where the presenter enters the number of monthly leads received and the number converted into sales. Viewers will learn to calculate conversion rates for each month by using a simple formula in Excel, specifically by referencing cells for conversions and lead totals.