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In this video tutorial series, you'll learn how to use Excel for calculating marketing and sales conversion rates, including cost per lead and cost per conversion. Additional guidance is provided on how to develop a marketing budget for the upcoming year based on sales goals. The tutorial features a box on the left side of the screen showing 2014 sales conversions, where the number of monthly leads and their conversions into sales are recorded. Some conversion percentages will be calculated using a simple formula. Viewers will be instructed to enter a formula that links to the cells containing conversions and lead totals to calculate the conversion rates for each month.