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In this video, the presenter, Jordan Steen, explains how to create a proposal for potential clients, detailing the essential elements to include and strategies to secure the deal. He emphasizes the importance of outlining services and costs to meet client expectations. Steen also encourages viewers interested in starting a marketing agency or online business to subscribe for additional content, including free trainings, templates, and proposals. The tutorial promises a step-by-step guide to assembling an effective proposal to help viewers land clients successfully.