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In this video tutorial, Dr. G outlines the process of creating a research proposal for a semester project in marketing research. The session begins with a review of developing solid research questions, emphasizing their importance before proposal writing. Key elements of a good research proposal are discussed, including providing background on the study—such as motivation and the specific topic of interest, whether related to a business or product. Students are encouraged to define their project topics and construct comprehensive research proposals, highlighting the need for a well-defined context in which to situate their research.