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Demi Utley, founder of Utley Strategies, discusses the importance of proposal design for B2B businesses, specifically when using Microsoft Word. In this tutorial, she highlights three essential features that enhance document design. Using a Mac example, she acknowledges that PC users may see slight differences, but all features are universally applicable. The first feature she introduces is fundamental for understanding the document’s layout, making it easier to manage the content effectively. The video aims to provide practical tips for improving proposal design in Word.