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In this tutorial, Demi Utley, founder of Utley Strategies, discusses enhancing B2B sales proposals through effective design in Microsoft Word. While previous focus has been on content creation, the visual aspect is equally important. Utley introduces three favorite features that simplify document design in Word, using a sample document for illustration. She notes that the tutorial is conducted on a Mac, but all discussed features are accessible on any version of Word, including PC. The first key feature emphasized is understanding the document's structure, which is vital for effective design and visualization.