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In this video, Stephen Key discusses what to do after coming up with an invention idea. He emphasizes the importance of taking action, as failing to do so may result in seeing your idea in stores or on TV without you. Key outlines ten considerations for bringing a product idea to market, starting with how to introduce the product. Options include venturing into manufacturing, starting a business, writing a business plan, raising funds, and selling through platforms like Amazon or ordering from overseas. He notes that for those wanting to control the entire process, venturing may be the best path. The video sets the stage for further exploration of these considerations.