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To achieve predictable and scalable growth for your product, it's essential to develop an effective go-to-market (GTM) plan, especially if you're not yet earning a consistent return on investment. The speaker, drawing from experiences at ToutApp and Marketo, emphasizes the importance of collaborating with skilled go-to-market leaders and marketers. In this tutorial, you'll learn the six key steps necessary to create a comprehensive GTM plan. The aim is to provide SaaS founders with the guidance needed to successfully navigate this critical stage of business growth.