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In this tutorial, Jonathan addresses a question about structuring proposals with multiple options. He recommends presenting three incrementally escalating choices, akin to "bronze, silver, and gold," where each option builds on the previous one. This means if a client selects option two, they also receive the benefits of option one, and similarly for option three. The proposal should begin with a cover page followed by a situation appraisal outlining the client's current state and desired future state, which prompts their engagement. Jonathan emphasizes the importance of labeling these options clearly to facilitate understanding and decision-making.
