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In this tutorial, Anna shares insights on creating an effective business proposal. She outlines the components of a proposal, likening it to building a house. The "roof" represents the company's information, qualifications, and competitive advantages. The "walls" showcase understanding of the client's issues, indicating thorough research and knowledge of their needs. The "foundation" consists of pricing and methodology, detailing how the proposed solutions will address the client's problems. Additionally, she will cover strategies for getting potential clients to agree to proposals and tips from an experienced software company that can accelerate deal closures significantly.