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In this video tutorial, Anna shares how to create an effective business proposal. She starts by explaining that a business proposal is a document that offers services or products to potential clients, comparing its structure to building a house. The "roof" consists of information about the company, including qualifications and competitive advantages. The "walls" demonstrate an understanding of the client's problem and showcase the research done to meet their needs. Finally, the "foundation" includes pricing and methodology, detailing how the service or product will solve the client's issues. Anna also plans to share strategies for getting client approval and tips from experienced software companies to close deals quickly.