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An executive summary is a concise overview of the business plan, ideally one to two pages long. It is best written after completing the rest of the business plan, making it easier to summarize. An executive summary is essential when seeking a business loan or outside investment, as it provides a clear snapshot of the business for bankers and investors. A well-crafted summary should capture the reader's attention and encourage them to continue reading. If the business plan is intended for internal use or strategic planning, an executive summary may not be necessary, but it can be beneficial for refining your elevator pitch.
