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In this video, Neil Patel discusses the challenges of low conversion rates on landing pages, highlighting that 96% of visitors typically do not convert. He points out the common scenario where businesses invest heavily in hiring designers and developers, as well as in ad clicks, yet fail to break even on their advertising costs. Patel cites that the average conversion rate for landing pages is only 4.02%, indicating significant room for improvement. He aims to outline key user experience (UX) factors that can negatively impact conversions and offers guidelines to enhance conversion rates effectively.