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Facebook Offline Conversions enhance conversion tracking by providing improved one-day click attribution without the usual 72-hour delay. They allow for detailed breakdowns within Facebook Ad Manager, offering insights into conversion events by demographics and placement, which isn't available with web or CAPI events. The tutorial outlines the setup of Facebook offline conversion events using Zapier, a process that is quick and straightforward. The initial step involves accessing the Meta Business Suite at business.facebook.com. If a business suite account isn't yet established, it must be created. From there, navigate to settings, select "More Business Settings," and then go to "Data Sources" to click on "Offline Event Sets."