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facebook offline conversions improve your conversion tracking by giving you better one-day click attribution without the random 72-hour delay they also give you more detailed breakdowns inside the facebook ad manager what that means is you can see breakdowns of your conversion events based on demographics and placement which you cant do with web events or even cappy events so its a great way to get more insights into your conversions and better data so in this video im going to show you how to set up facebook offline conversion events using zapier its really easy and only takes a few minutes lets dive straight in the first thing you need to do is go over to your meta business suite thats at business.facebook.com if you havent already got a business suite account you will need to set one up once youre here you need to go down to settings and then were going to choose more business settings from here were going to go data sources and click on offline event sets now what we nee