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In this tutorial, the speaker shares their experience preparing competitor analyses using public company financials while working in corporate strategy. Initially, they struggled with messy data in Excel, resorting to manually downloading 10K reports. The tutorial will cover three methods for efficiently importing public company financial data into Excel, encouraging viewers to stay tuned for all three methods. The speaker invites comments for further Excel assistance and asks viewers to like and subscribe. The process begins with a search for Microsoft's investor relations page to access the 2021 annual report as the first source.