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Writing engineering proposals is challenging, as engineers typically learn calculations rather than proposal writing in school. For many consulting engineers, mastering proposal writing is essential for career advancement. In this week's engineering management lesson, Matt Handel, author of "Proposal Development Secrets," shares a critical question that can help engineers craft exceptional proposals. He refers to it as the "million dollar question" and emphasizes its importance in winning contracts. The question should be asked internally during the proposal development process to enhance the quality and effectiveness of the proposal for clients.