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Writing engineering proposals is challenging, as engineers typically aren't trained to write proposals in school; they focus more on engineering calculations. However, for consulting engineers, securing and winning proposals is essential for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares valuable insights on improving proposal writing. He emphasizes the importance of a key internal question during the proposal process, which he refers to as the "million dollar question." This question is designed to help engineers craft the most effective proposals for their clients, ultimately aiding in contract acquisition.