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Writing engineering proposals can be challenging since engineers often lack formal training in proposal writing during their education, focusing instead on calculations. Success in consulting engineering often hinges on developing and winning proposals, which can influence promotions. In this engineering management video, Matt Handel, author of "Proposal Development Secrets," shares a critical strategy for crafting effective proposals. He introduces what he terms the "million dollar question," which should be asked internally while preparing a proposal to enhance its effectiveness and increase the chances of winning contracts.
