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Writing engineering proposals is challenging, as engineers are not typically trained in proposal writing during their education, focusing instead on calculations. However, for consulting engineers, winning proposals is crucial for career advancement. In this week's engineering management lessons video, Matt Handel, author of "Proposal Development Secrets," shares a valuable piece of advice he terms the "million dollar question." This question is intended to be asked internally while developing a proposal to enhance the chances of securing contracts. Matt's insight aims to improve engineers' proposal writing effectiveness for better client service.