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[Music] hi everyone its john from rfm calc and today as part of our series taking a deep dive look into our key reports that we provide as part of the rfm calc service were going to have a look at our new versus returning customer reports so as you can see from our account plan comparison table here the new versus returning reports are available on all our account plans much like most of our key reports uh you can see from free right up till huge if i click the overlay again you can see these reports are basically based around the data of determining whos a new customer and whos a returning customer so this has been a core part of the iphone calc reporting suite since weve launched and i think its really really interesting data its data thats obviously requested by a lot of people its data thats really nice to see and we can generate a lot of interesting charts and data tables off the back of it i think 10 years ago um viewing new versus returning customers on e-commerce e-c