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[Music] thank you everyone for joining the zendesk session today which is focused on turning customer feedback into actionable product insights my name is michelle i will be your speaker today joined from zendesk i work on our technology alliances team so well be covering a few areas today but first lets start with why feedback even matters to your business i think this sums it up very well you need to know how to collect feedback and how to use it to really put into action so you know one theme youll youll hear me touch on today is all of this feedback could be collected and sitting somewhere in your business or organization but its only as good as if you know how to use it and how to use it well listen to your customers something a lot of companies say but not so many of them actually do customer feedback is important because it tells a business what people are thinking what theyre feeling or experiencing when dealing with your company or brand it can also help you see trends