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In today's Zendesk session, Michelle from the technology alliances team discusses the importance of transforming customer feedback into actionable product insights. She emphasizes that understanding how to collect and effectively utilize feedback is crucial for businesses. While many companies claim to listen to customers, not all follow through. Customer feedback reveals insights about customer thoughts, feelings, and experiences with a brand, and it can highlight emerging trends. Ultimately, the effectiveness of collected feedback is determined by a business's ability to harness and act upon it.