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A creative brief is a strategic document, typically one to two pages long, used by marketing teams, ad agencies, and freelancers to outline the scope, goals, and requirements of a creative project. It includes essential elements such as the brand's vision, voice, and target audience, which are crucial for writers, designers, and video teams. Unlike personal projects that may allow for creative freedom, corporate campaigns demand clarity to avoid misunderstandings. A well-defined creative brief helps the team deliver high-quality work with fewer revisions, aligning client goals with the creative team's efforts, ultimately reducing stress, time, and costs.