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In this tutorial, Rene Marquez from Neon Tiger Media discusses the importance of choosing a suitable business name, warning against the pitfalls of selecting a trademarked name or an unappealing social media handle. He offers three tips for checking name availability, starting with the U.S. Patent and Trademark Office (uspto.gov) to see if a desired business name is trademarked. He emphasizes the significance of ensuring that the name is not already in use to avoid wasting time and resources on branding, products, and merchandise that cannot be legally utilized. The episode aims to guide entrepreneurs and side hustlers in navigating these challenges effectively.