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In this tutorial, the presenter shares their experience with competitor analysis using public company financials, highlighting past challenges with messy data in Excel. They introduce three methods for importing public company financial data into Excel. The session begins with research on Microsoft, the company behind Excel, leading to the investor relations page. The presenter navigates to the 2021 annual report as the first source of data. Viewers are encouraged to comment on additional Excel help they need and to like and subscribe for more content.