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Writing a press release is crucial for your promotional campaign, as it can determine whether you receive press or radio coverage. This tutorial explains how to craft an effective press release. It acknowledges the challenge of promoting oneself as a musician, likening it to writing a CV or bio. A press release is vital for marketing your music and product. Start by gathering necessary information: break down your artist bio into bullet points and obtain a private streaming link for your release. The recommended platform for this is SoundCloud—upload your MP3 and set it to private, making it easy for journalists and producers to access your music.